![]() ![]() In simpler terms, BHAG is a long-term, 10 to 25-year goal, guided by your company’s core values and purpose. Like the 1960s NASA moon mission, a BHAG captures the imagination and grabs people in the gut.” A BHAG serves as a unifying focal point of effort, galvanising people and creating team spirit as people strive toward a finish line. It is clear, compelling, and people “get it” right away. “A BHAG is a huge and daunting goal – like a big mountain to climb. Porras espouse the idea of visionary organisations having ‘big hairy audacious goals’ (BHAG). In their seminal book ‘Built to Last: Successful Habits of Visionary Companies’, authors James C. ![]() Stretching yourself beyond your own limits can greatly enhance your sense of engagement and motivation. When you push your boundaries and set higher goals, the chances of improving your performance are also higher. ![]() Each time I come across a daunting task, I ask myself am I pushing myself or am I giving up too soon… You do not know what you are capable of.’ Those words stay with me even today. At the annual get together of the organization I was once associated with decades ago I recall the CEO passionately saying, ‘You are using only a small portion of your brain. ![]()
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